Functional tactics are the key, routine activities that must be undertaken in each functional area-marketing, finance, production, R&D, and human resource management to provide the business products and services. These are the detailed statements of the “means” or activities that will be used by a company to achieve short-term objectives and establish a competitive advantage.
“Functional tactics are the key activities that have to be executed in each functional area – human resources, production, financial, marketing, product research, and development – so that the farming business's products can be produced and marketed.”
Functional tactics are the routine key activities that must be performed in every functional area i.e. human resource management, operations/production, finance, marketing, and research and development for providing the products and services of the business. Thus, these tactics translate grand strategy (thought or idea) into action planned to achieve certain short-term objectives. Each value chain function in an organization performs these tactics supporting the strategy of the business and helping achieve strategic objectives.
Use of the term in Sentence:
- The company’s different departments working in coordination and executing functional tactics for attaining the short-term goals.