Secondary groups
Secondary groups refer to the groups that tend to be more formal and require less interaction than primary groups, such as religious, professional, and trade-union groups.
Category: Marketing & Public Relations
Previous: ← Psychographics
Next: Shopping goods →
More from this Section
- Product line
A product line is a group of products that are closely related be because they function ... - Syndication
Syndication in broadcasting, a program carrying on selected stations that may or may not ... - Need recognition
Need recognition is the first stage of the buyer decision process, in which the consumer ... - Marketing channel
Marketing channel (or distribution channel) is a set of interdependent organizations that ... - Motivation in Marketing
A motive (or drive) is a need that is sufficiently pressing to direct the person to seek ...