Definition Of

Corporate strategy

An organizational strategy that specifies what businesses a company is in or wants to be in and what it wants to do with those business, is called

Growth strategy

Growth strategy is a corporate strategy that’s used when an organization wants to expand the number of markets served or

Stability strategy

Stability strategy is a corporate strategy in which an organization continues to do what it is currently doing.

Renewal strategy

When A corporate strategy designed to address declining performance, then this type of strategy is called renewal strategy. This

BCG matrix

A strategy tool that guides resource allocation decisions on the basis of market share and growth rate of SBUs. The BCG matrix-was

Locus of control

Locus of control is the degree to which people believe they control their own fate. People with an internal locus of control believe they

Values-based management

Values-based management in which the organization’s values guide employees in the way an example of a company that uses values-g

Code of ethics

Code of ethics refers a formal statement of an organization’s primary values and the ethical rules expects its employees to follow.


Whistle-blower is an individual who raises ethical concerns or issues to others.


Managers at all levels and in all areas of organizations make decisions. That is, they make choices. For instance, top-level