Definition Of

Line extension

Extending an existing brand names to new forms, colors, sizes, ingredients, or flavors of an existing product category is refer to Line extension.


Co-branding occurs when two established brand names of different companies are used on the same product. Co-branding offers many advantages.

Store brand

Store brand (or private brand) is a brand created and owned by a reseller of a product or service. Although store brands have been gaining strength

Interactive marketing

Interactive marketing means that service quality depends heavily on the quality of the buyer-seller interaction during the service encounter.

Internal marketing

Internal marketing means that the service firm must orient and motivate its customer-contact employees and supporting service people to work as a team...

Service perishability

Service perishability means that services cannot be stored for later sale or use

Service variability

Service variability means that the quality of services depends on who provides them as well as when, where, and how they are provided.

Service inseparability

Service inseparability means that services are produced and consumed at the same time and cannot be separated from their providers...


A Windows 2000 client/server application that creates a “smart back-up copy” of a Windows 2000 systems on a Windows 2000 server;

Local group

Local group is a group meant to be used in a single domain.