Definition
Marketing & Public Relations
- Access
- Action plan
- Activity-based cost (ABC)
- Adapted global marketing
- Administered VMS
- Adoption barriers
- Adoption curve
- Adoption process
- ADSL(Asymmetric Digital Subscriber Line)
- Advertising Agency
- Advertising budget
- Advertising media
- Advertising objective
- Advertising strategy
- Advertorial
- Advocate channels
- Affinity group
- Affordable method
- Age and life-cycle segmentation
- Agent
- Allowances
- Alternative evaluation
- Any-part-of order
- Approach
- Array
- Assistive technologies
- Associative network memory model
- Attention economy
- Audience accumulation
- Audience turnover
- Augmented product
- Automatic customization
- Availability heuristic
- Average audience
- Average order value
- Backorder
- Backward invention
- Banner ad
- Basing-point pricing
- Bear market
- Behavioral segmentation
- Belief in Marketing
- Beliefs and attitudes
- Benefit segmentation
- Blogs
- Bond yield
- Brand advertising
- Brand associations
- Brand audit
- Brand awareness
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