Representativeness Heuristic Representativeness Heuristic strategy for making judgments based on the extent to which current stimuli or events resemble other stimuli or
Elimination-by-aspects heuristic Elimination-by-aspects heuristic refers to a situation in which the consumer compares brands on an attribute selected probabilistically, and brands are ...
Conjunctive heuristic Conjunctive heuristic means the consumer sets a minimum acceptable cutoff level for each attribute and chooses the first alternative that meets the ...
Availability heuristic Availability heuristic when consumers base their predictions on the quickness and ease with which a particular example of an outcome comes to mind.
Heuristics Heuristics is a rules of thumb that managers use to simplify decision making.
Definition
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