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Bond points Bond points are a conventional unit of measure for bond prices set at $1 and equivalent to 1% of the $100 face value of the bond. A price of
Gross rating points Gross rating points is the sum of all ratings delivered by a given list of media vehicles. Although synonymous with TRPs, GRPs generally refer to a “household” base. In out-of-home media, GRPs are synonymous with a showing.
Competitive points-of-parity Competitive points-of-parity are associations designed to overcome perceived weakness of the brand. A competitive point-of-parity may be required to ...
Category points-of-parity Category points-of-parity are attributes or benefits that consumers view as essential to a legitimate and credible offering within a certain product or ...
Points-of-parity (POPs) Points-of-parity (POPs) are attributes or benefit associations that are not necessarily unique to the brand but may in fact be shared with other brands.
Points-of-difference (PODs) Points-of-difference (PODs) are attributes or benefits that consumers strongly associate with a brand, positively evaluate, and believe they could not find ...
Points quotation Points quotation is a forward quotation expressed only as the number of decimal points (usually four decimal points) by which it differs from the spot quotation.
Points Points— a “point” is the smallest unit of price change quoted, given a conventional number of digits in which a quotation is stated. Deutschemarks per dollar ...
Basis Points Basis Point means one-hundredth (100) of one percentage point (i.e. 0.01%), normally used for indicating spreads or cost of finance.
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