Key Performance Indicator vs. Conversion Rate: Which One Is More Important?

Key Performance Indicator (KPI) is a productivity metric that measures whether a business

Click-through Rate (CTR) vs. Bounce Rate: Which One is Better for Your Website?

The number of visitors who clicked on your advertisement and went to a home page or website

Inbound Marketing vs. Outbound Marketing: What are the Main Differences?

Inbound marketing is an unobtrusive style that uses appropriate, qualitative material

Unique Selling Proposition (USP) vs. Brand Persona: Is There A Difference?

A distinguishing element or quality that separates a business from its rivals refers to

Memoir vs. Autobiography: What's the Difference?

A memoir is the account of a human's life that an individual has documented. The

Buyer Persona vs. Ideal Customer Profile (ICP): What is the difference?

A buyer persona is a description of the desired audience based on findings. An ideal customer

Voluntary Exchange

Voluntary exchange is willingly trading goods, services, or resources between two or more parties without coercion or force.


A sublease is a contract for residential or commercial space between original tenants and another third party

Green Tech

Green tech is designed to reduce the human ecological impact and fight against climate change.


Quasi-contract is a contractual arrangement between two sides who have never prior established duties to one another. The judicial

Silver Certificate Value

A silver certificate is paper money that may be traded into silver coins when needed. The value of this certificate is called Silver

Marginal Rate of Substitution (MRS)

Marginal Rate of Substitution (MRS) typically examines the link between two identical items and is a frequent statistic in economic

Covenant of Seisin

Covenant of Seisin is a clause that guarantees or verifies the owner’s possession of the property they are transferring. This clause

Blanket Mortgage

Blanket Mortgage combines the financing of two or many real estate assets into a single loan. Housing developers, as well as.....

Straw Buyer

Straw Buyer is somebody who purchases anything on someone else's behalf. He is hired whenever the true purchaser