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Related Definitions
Proportion of Similar Attitudes Proportion of Similar Attitudes is the number of topics on which two individuals hold the same views in relation to the total number of topics
Attitude Similarity Attitude Similarity is the extent to which two individuals share the same attitudes about a series of topics.
Dissimilation Dissimilation is the chemical reactions that release energy by the breakdown of nutrients.
Assumed similarity In assumed similarity, or the “like me” effect, the observer’s perception of others is influenced more by the observer’s own characteristics
Assimilation Assimilation occurs when one organization willingly gives up its culture and is absorbed by the culture of the acquirer or the dominant partner.