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Ceteris Paribus Ceteris Paribus is a term used in a hypothetical situation to help explain or theorize a certain change where the aim is to isolate one or two variables...
Binocular disparity Binocular disparity each of our eyes (because they are a few inches apart) receives a slightly different picture when looking at the same object. This disparity helps us perceive the dimension of depth.
Parity Parity is in mental health, equivalent benefits and restrictions in insurance coverage for mental health services with other health services.
Relative form of purchasing power parity Relative form of purchasing power parity— theory stating that the rate of change in the prices of products should be somewhat similar ...
Purchasing power parity (PPP) line Purchasing power parity (PPP) line is a diagonal line on a graph that reflects points at which the inflation differential between two countries is equal ...
Absolute form of purchasing power parity Absolute form of purchasing power parity is a theory that explains how inflation differentials affect exchange rates. It suggests that prices of two ...
Social Comparison Theory Social Comparison Theory Festinger’s influential theory of our tendency of a drive to evaluate out opinions and abilities based on comparison
Social Comparison Social Comparison is the process through which we compare ourselves to others in order to determine whether our view of social reality is or is not
Competitive points-of-parity Competitive points-of-parity are associations designed to overcome perceived weakness of the brand. A competitive point-of-parity may be required to ...
Category points-of-parity Category points-of-parity are attributes or benefits that consumers view as essential to a legitimate and credible offering within a certain product or ...
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