Attention Attention is the process of selecting one aspect of the complex sensory information from the environment to focus on, while disregarding others for the time being.
Attention Deficit Disorder (ADD) Attention Deficit Disorder (ADD) is a biologically-based disorder that includes destructibility and impulsiveness. Recent research suggests
Attention economy Attention Economy is the concept where attention is considered a resource and economizing it becomes the major goal.
Selective attention Selective attention means that marketers must work hard to attract consumers’ notice. It is the mental process of screening out certain stimuli while noticing others.