Niche marketing Niche marketing occurs when a firm selects one segment and develops one or more marketing mixes to meet the needs of that segment.
Maastricht Treaty Maastricht Treaty refers to a treaty among the 12 European Union countries that specified a plan and timetable for the introduction of a single ...
Sandwich generation Sandwich generation is the generation of adults who simultaneously try to meet the competing needs of their parents and their children.
Market nicher Market nicher is a firm that serves small segments that the other firms in an industry overlook or ignore.
Multichannel distribution system Multichannel distribution system is a distribution system in which a single firm sets up two or more marketing channels to reach one or more customer segments.
Trichome Trichome is a single row of distinct area of contact between the adjacent cells (in contact to a chain of cells).
Teichoic acid Teichoic acid polymers of ribitol phosphate or glycerol phosphate which occur in the walls of certain Gram-positive bacteria.
Peritrichous Peritrichous having flagella on the entire surface of the cell.
Monotrichous Monotrichous having a single polar flagellum.
Lichen Lichen is a symbiotic, or mutalistic, association of an alga and a fungus.
Definition
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