Customer lifetime value (CLV) Customer lifetime value (CLV) describes the net present value of the stream of future profits expected over the customer’s lifetime purchases. The ...
Lifetime value of a customer Lifetime value of a customer is the revenues and intangible benefits (referrals and customer feedback) from a customer over the life of the
Customer lifetime value Customer lifetime value is the value of the entire stream of purchases that the customer would make over a lifetime of patronage.