Cognitive dissonance Cognitive dissonance is the buyer discomfort caused by post purchase conflict.
Dissonance-reducing buying behavior Dissonance-reducing buying behavior occurs when consumers are highly involved with an expensive, infrequent, or risky purchase but see little difference among brands.
Magnetic resonance imaging (MRI) Magnetic resonance imaging (MRI) is a medical test to make pictures of structures and organs inside the body.
Definition
[ n.]