The-definition.com

Definition

Share it:  Cite

More from this Section

  • Alternative evaluation
    Alternative evaluation is the stage of the buyer decision process in which the consumer ...
  • Communication Channels
    Communication channels deliver and receive messages from target buyers and include newspapers, ...
  • Marketing plan
    A marketing plan is a written document that summarizes what the marketer has learned about ...
  • Caveat emptor
    “Let the buyer beware.” A slogan popular before the late 1930s when there was no regulation ...
  • Primary data
    Primary data is the information gathered for the first time to solve a particular problem. ...