The-definition.com

Definition

Automatic customization

Automatic customization means tailoring of the content presented to the user based on information known about the user and the user’s historical surfing behavior.

Share it:  Cite

More from this Section

  • Concentrated targeting
    Also called niche marketing, a firm selects one segment and develops one or more marketing ...
  • Product review
    Product review refers to summarize the main features for all of a company’s products, ...
  • The product concept
    The product concept proposes that consumers favor products offering the most quality, ...
  • On-site inspection
    On-site inspection is the buyer’s inspectors examine purchased items throughout the ...
  • Enabling technologe
    Enabling technology is the electronic marketing products unique to the internet that operate ...