A woven mesh of metallic wires, usually either copper or steel, wrapped around the outside of one or more conductive cables, is called branding. It provides shielding against EMI, RFI, and crosstalk from other cables.
In Marketing and Public Relations,
Branding is endowing products and services with the power of a brand. It’s all about creating differences between products. Marketers need to teach consumers “who” the product is— by giving it a name and other brand elements to identify it— as well as what the product does and why consumers should care. Branding creates mental structures that help consumers organize their knowledge about products and services in a way that clarifies their decision making and, in the process, provides value to the firm.
Branding is a process of creating an identity in consumers’ minds for a good, service, or company; a major marketing tool in contemporary business.