Concept statement
Concept statement is a preliminary description of a business that includes descriptions of the product or service being offered, the intended target market, the benefits of the product or service, the products’ position in the market, and how the product or service will be sold and distributed.
Category: Entrepreneurship & Small Business
Previous: ← Secondary Research
Next: Concept Test →
More from this Section
- Area franchise agreement
Area franchise agreement is an agreement that allows a franchisee to own and operate a ... - Budgets
Budgets are itemized forecasts of a company’s income, expenses, and capital needs and ... - Founding team
Founding team is referred as a team of individuals chosen to start a new venture; has ... - Liquidity Event
Liquidity event refers to an occurrence such as a new venture going public, finding a ... - Switching Costs
Switching costs are the fixed costs that buyers encounter when switching or charging from ...