The-definition.com

Definition

Discontinuous innovations

Discontinuous innovations is the new-to-the-world products never seen before, such as were music CDs and the television at their introductions.

Share it:  Cite

More from this Section

  • Consumer sales promotion
    Consumer sales promotion means activities-including coupons, rebates, samples, gifts, ...
  • Total customer benefit
    Total customer benefit is the perceived monetary value of the bundle of economic, functional, ...
  • Total customer cost
    Total customer cost is the bundle of costs customers expect to incur in evaluating, obtaining, ...
  • Market-management organization
    Market-management organization— a market manager supervising several market-development ...
  • Approach
    Approach is a step of selling process where a salesperson meets the customer for the first ...