Discontinuous innovations
Discontinuous innovations is the new-to-the-world products never seen before, such as were music CDs and the television at their introductions.
Category: E-Marketing, Marketing & Public Relations
More from this Section
- Product adaptation
Product adaptation involves changing the product to meet local conditions or wants. For ... - Display ads
Display ads or banner ads are small, rectangular boxes containing text and perhaps a picture ... - Marketing orientation
Marketing orientation is an emphasis on identifying the needs and wants of specific consumer ... - Crowd sourcing
Crowd sourcing or open-innovation throws the innovation doors wide open, inviting broad ... - New product lines
New product lines means lines introduced when firms take an existing brand name and create ...