Discontinuous innovations
Discontinuous innovations is the new-to-the-world products never seen before, such as were music CDs and the television at their introductions.
Category: E-Marketing, Marketing & Public Relations
More from this Section
- Age and life-cycle segmentation
Age and life-cycle segmentation refers to dividing a market into different age and life-cycle ... - Marketing insights
Marketing insights provide diagnostic information about how and why we observe certain ... - Convenience Fee
When a buyer makes an online payment, a vendor or provider charges a Convenience Fee. ... - Beliefs and attitudes
A belief is descriptive thought that a person holds about something. Attitudes refer ... - Straight product extension
Straight product extension means marketing a product in a foreign market without any change. ...