The-definition.com

Definition

Franchisor

Franchisor refers to a firm with a successful product or service that enters into a franchising agreement to license its trademark and method of doing business to other businesses in exchange for fee and royalty payments.


Franchisor is firm whose products are sold to customers by the franchisee.

Share it:  Cite

More from this Section

  • Public Relations
    Public relation is one of the most cost-effective ways to increase the awareness of the ...
  • Business enterprise
    Business enterprise is an organization involved in exchanging goods, services, or money ...
  • Summary Plan
    A summary business plan is 10 to 50 pages long and works best for companies that are very ...
  • Core Strategy
    Core strategy is the first component of a business model which describes how a firm competes ...
  • Value Chain
    The series of internal departments that carry out value-creating activities to design ...