Importance of Brand
A strong brand can be a very powerful asset for a firm. Over 50% of consumers say that a known and trusted brand is a reason to buy a product. As a result, a brand allows a company to charge a price for its products that is consistent with its image. A successful brand can also increase the market value of a company by 50 to 75 percent. This increased valuation can be very important to a firm if it is acquired, merges, with another firm, or launches an initial public offering.
Category: Entrepreneurship & Small Business
Previous: ← Brand Equity
Next: Product & Service →
More from this Section
- Merger & Acquisition
A merger is the pooling of interests to combine two or more firms into one and, an acquisition ... - Private placement
Private placement is a variation of the IPO in which there is a direct sale of an issue ... - Warehousing
The receiving, storing, and shipping activities involved in the physical distribution ... - Private corporation
A private corporation is one in which all the shares are held by a few shareholders, such ... - Service corps of retired executives (SCORE)
Service corps of retired executives (SCORE) is a volunteer organization of over 3,000 ...