Less-Leads-to-More Effect
Less-Leads-to-More Effect is the finding that offering individuals small rewards for engaging in counter-attitudinal behavior often produces more dissonance, and so more attitude change, than offering larger rewards.
Category: Psychology & Behavioral Science
Previous: ← Leniency Bias
Next: Loneliness →
More from this Section
- Psychological tests
Psychological tests, standard measures devised to assess behavior objectively; used by ... - Imitation
Imitation stands for “not authentic”. Any produced good reflecting the characteristics ... - Zygote
When an egg becomes fertilized by the sperm, the resulting one-celled entity, ... - Converging Operations
Converging Operations is a principle useful in establishing the validity or research findings. ... - Testamentary
Testamentary refers to something that has to do with a will or testament. It is frequently ...