The-definition.com

Definition

Techno graphics

Techno graphics is the segments of online shoppers as identified by Forrester Research. Consumers fall into one of 10 groups based upon their attitude toward technology, income as an indicator of shopping behavior, and primary motivation to go online.

Share it:  Cite

More from this Section

  • Shopping center
    shopping center is a group of retail businesses built on a site that is planned, developed, ...
  • Communications and collaboration
    Communications and collaboration is the part of net commercialization, which includes ...
  • Personal factors
    Personal factors refer to personal characteristics that influence a buyer’s decision ...
  • Marketing mix
    Set of tactical marketing tools- product, price, place and promotion that the firm blends ...
  • Balanced scorecard
    The balanced scorecard is a performance measurement approach that uses both financial ...