Techno graphics
Techno graphics is the segments of online shoppers as identified by Forrester Research. Consumers fall into one of 10 groups based upon their attitude toward technology, income as an indicator of shopping behavior, and primary motivation to go online.
Category: E-Marketing, Marketing & Public Relations
More from this Section
- Shopping center
shopping center is a group of retail businesses built on a site that is planned, developed, ... - Communications and collaboration
Communications and collaboration is the part of net commercialization, which includes ... - Personal factors
Personal factors refer to personal characteristics that influence a buyer’s decision ... - Marketing mix
Set of tactical marketing tools- product, price, place and promotion that the firm blends ... - Balanced scorecard
The balanced scorecard is a performance measurement approach that uses both financial ...