Trade show

Trade show is an event at which the goods or services in a specific industry are exhibited and demonstrated. Members of the media often attend trade show to get the latest industry news. For example, the largest trade shows for consumer electronics in International CES, which is held in Las Vegas every January. Many companies wait until this show to announce their most exciting new products. They do this in part because they have a captive media audience that is eager to find interesting stories to write about.

A temporary exhibit where manufacturers display and demonstrate products to potential customers and gather names for a list of prospects.