Visitor is a user who visits a site; however, this does not distinguish between one time and repeat visitors.

Webster Dictionary Meaning

1. Visitor
- One who visits; one who comes or goes to see another, as in civility or friendship.
- A superior, or a person lawfully appointed for the purpose, who makes formal visits of inspection to a corporation or an institution. See Visit, v. t., 2, and Visitation, n., 2.
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