Visual Dominance

Visual Dominance occurs when several stimuli from various sensory modalities are present but the visual ones dominate the rest. The overpowering ascendency of the visual cues over other sensory cues is simply termed visual dominance.

As the attention economy grows scarce, the visual dominance increases in a directly proportional manner. There is a potent spur in leniency towards visual aids in terms of trying to make sense of almost all types of information.

Online classes are so popular nowadays because visual aid has become such a necessary addition to bringing clarity to written information.


For example, when someone googles “how to write a cover letter?”, both written and video results come up but the videos almost always win over as people click on them more. Some sample letters are checked from the “images” results too but the relevant articles are barely clicked on. This is visual dominance.

This is the reason behind the decrease of the habit of reading books and the monumental increase in the consuming video and graphic content in a variety of media across TV, online streams, social media etc.


Use of the Term in Sentences

  • There is widespread visual dominance in almost every aspect of daily life nowadays.
  • The extreme leniency towards visual dominance has given birth to a countless number of video content creation platforms and the twenty-first-century profession - “Content Creator.”


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