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Related Definitions
Patronage motives Patronage motives buying reasons based on the characteristics of a specific retail outlet or brand of product.
Industrial buying motives Industrial buying motives are factors that cause an industrial buyer to recognize a logical need or want and to make a purchase that satisfies it.
Emotional motives Emotional motives refer buying reasons that rise from impulse and psychological needs rather than careful thought and analysis.
Consumer buying motives Consumer buying motives factors that cause someone to purchase a product for personal use.
Definition