Consumer buying motives
Consumer buying motives factors that cause someone to purchase a product for personal use.
Category: Marketing & Public Relations
Previous: ← Comprehensive advantage
Next: Consumer market →
More from this Section
- Marketing orientation
Marketing orientation is an emphasis on identifying the needs and wants of specific consumer ... - Jurisdiction
Jurisdiction is the legal term that describes the ability of a court or other authority ... - Personal selling
Personal selling refers to personal presentation by the firm’s sales force for the purpose ... - Introduction stage
Introduction stage is the PLC stage in which a new product is first distributed and made ... - Specialty products
Specialty products are consumer products and services with unique characteristics or brand ...