Consumer buying motives
Consumer buying motives factors that cause someone to purchase a product for personal use.
Category: Marketing & Public Relations
Previous: ← Comprehensive advantage
Next: Consumer market →
More from this Section
- Price-earnings ratio
The current market price of a stock divided by the annual earnings per share. ... - SET (secure electronic transmission)
SET (secure electronic transmission) is a vehicle for legitimizing both the merchant and ... - Catalog aggregator
Catalog aggregator is the brings together many catalog companies, creating a new searchable ... - Psychographic segmentation
Psychographic segmentation refers to dividing a market into different segments based on ... - The Political-Legal Environment
The political and legal environment consists of laws, government agencies, and pressure ...