Definition

Competitive Intelligence

Competitive intelligence is referred to the information that is gathered by a firm to learn about its competitors. Obtaining sound competitive intelligence is not always a simple task. If a competitor is a publicly traded firm a description of the firm’s business and its financial information is available through annual reports filed with the Securities an Exchange Commission (SEC).


Competitive intelligence is the analysis of the industries in which a firm operates as input to the firm’s strategic positioning and to understand competitor vulnerabilities.

Share it:  Cite

More from this Section

  • Multimedia
    Multimedia is the audio and video experience that is not prevalent yet on the internet ...
  • Threat of substitutes
    In general, industries are more attractive when the threat of substitutes is low. This ...
  • National security argument
    National security argument is the argument that a nation must strengthen and protect its ...
  • Cost per rating point
    Cost per rating point is the cost of an advertising unit divided by the average rating ...
  • Wear out
    Wear out is a level of frequency or a point in time, when an advertising message loses ...