Franchisee refers to an individual or firm that enters into a franchise agreement and pays an initial fee and an ongoing royalty to an franchisor in exchange for using the franchisor’s trademark and method of doing business.
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Consultant is an individual who gives professional or expert advice. Consultants fall into two categories: paid consultants and consultants who are made available for free...
- Assumptions Sheet
Assumption sheet is an explanation of the most critical assumptions based on general information, and no specific sources will be cited to substantiate assumption.
Tagline is a phrase that is used consistently in a company’s literature, advertisements, promotions, stationery, and even invoices and thus becomes associated with that company to...
- Public Relations
Public relation is one of the most cost-effective ways to increase the awareness of the products which refer to the efforts a company makes to establish and maintain a certain...
- Certification marks
Certification marks are marks, words, names, symbols, or devices used by a person other than its owner to certify a particular quality about a product or service.
- Strategic Assets
Strategic assets are anything rare and valuable that a firm owns. They include plant and equipment, location, brands, patents, customer data, a highly qualified...
- Elevator speech (or pitch)
Elevator speech (or pitch)– a brief, carefully constructed statement that outlines the merits of a business opportunity.