Definition

Ideal & Normal standards

Companies set standards at one of two levels; ideal or normal. Ideal standards represent optimum levels of performance under prefect operating conditions.

Normal standards represent efficient levels of performance that are attainable under expected operating conditions.

Some managers believe ideal standards will stimulate workers to ever- increasing improvement. However, most managers believe that ideal standards lower the morale of the entire workforce because they are difficult, if not impossible, to meet. Very few companies use ideal standards.

Most companies that use standards set them at a normal level. Properly set, normal standards should be rigorous but attainable. Normal standards allow for rest periods, machine breakdowns and other “normal” contingencies in the p0roduction process.

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