Solo entrepreneurs are those who identified their business idea on their own and network entrepreneurs are those who identified their ideas through social contacts. The researchers found that network entrepreneurs identified significantly more opportunities than solo entrepreneurs but were less likely to describe themselves as being particularly alert or creative.
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Insight is the flash of recognition – when the solution to a problem is seen or an idea is born. It is sometimes called the “cureka” experience.
- Differentiation strategy
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- Provisional patent application
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