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Related Definitions

  • Reverse causation
    Reverse causation is a situation in which one variable is said to cause another variable, when in reality the reverse is true.
  • Causation
    Causation is a relationship in which a change in one variable (the independent variable) induces change in another (the dependent variable).
  • Causal research
    Causal research is marketing research to test hypotheses about cause-and-effect relationships.

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