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Causal research

Causal research is one of three types of marketing research objectives. Others are exploratory research and descriptive research.

Causal research is marketing research to test hypotheses about cause-and-effect relationships.

For example, would a 10 percent decrease in tuition at a private college result in an enrollment increase sufficient to offset the reduced tuition? Managers often start with exploratory research and later follow with descriptive or casual research.

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