Wish-fulfillment In psychoanalysis, wish-fulfillment is an attempt to fulfill an impulse or desire , usually by fantasy and in dreams.
Unconscious wish fulfillment theory Sigmund Freud’s unconscious wish fulfillment theory that dreams represent unconscious wishes that dreamers desire to see fulfilled.
Fulfillment and support Fulfillment and support describes the way a firm’s product or service “goes to market” or how it reaches its customers. It also refers to the channels a company uses and what level of customer support it provides.