Trade Secret Protection Methods Aggressive protection of trade secrets is necessary to prevent intentional or unintentional disclosure. In addition, one of the key factors in determining whether ...
Yerkes-Dodson law Yerkes-Dodson law state that an idea concerning the relationship between motivation and learning which states that strong motivation will interfere with learning
Quantitative methods Quantitative methods refers to research methods which are concerned more with the precision and generalizability of the data being collected than their
Qualitative methods Qualitative methods refers to research methods which are concerned more with the quality and richness of the data being collected than the control of
Balance on goods and services Balance on goods and services— balance of trade, plus the net amount of payments of interest and dividends to foreign investors and from investment, as ...
Specialty goods Specialty goods are goods with unique characteristics or brand identification for which enough buyers are willing to make a special purchasing effort.
Shopping goods Shopping goods mean those goods that the consumer, in the process of selection and purchase, characteristically compares on such bases as suitability ...
Supply-side methods Supply-side methods approximating the amount of time or space devoted to media coverage of an event, for example, the number seconds the brand is ...
Points-of-difference (PODs) Points-of-difference (PODs) are attributes or benefits that consumers strongly associate with a brand, positively evaluate, and believe they could not find ...
Bretton Woods’s System Bretton Woods’s system is the international monetary system in use from 1945 to 1971 in which exchange rates were fixes and the U.S.