Selective Avoidance Selective Avoidance is the tendency to direct attention away from information that challenges existing attitudes; increases resistance to
Selective retention Selective retention is the good points about a product that consumers like are remembered and good points about competing products are forgotten.
Selective distortion Selective distortion refers to the tendency to interpret product information in a way that fits consumer perceptions. Consumers will often distort information ...
Selective attention Selective attention means that marketers must work hard to attract consumers’ notice. It is the mental process of screening out certain stimuli while noticing others.
Selective unloading Selective unloading— in an amphibious operation, the controlled unloading from amphibious warfare ships, and movement ashore, of specific items of ...
Selective off-loading Selective off-loading refers to the capability to access and off-load vehicles, supplies, and equipment without having to conduct a major reconfiguration or ...
Selective mobilization Selective mobilization— expansion of the active Armed Forces resulting from action by Congress or the President to mobilize Reserve Component units ...
Selective loading Selective loading refers to the arrangement and stowage of equipment and supplies aboard ship in a manner designed to facilitate issues to units.
Selective identification feature Selective identification feature refers to a capability that, when added to the basic identification friend or foe system, provides the means to transmit ...