Peripheral Route to Persuasion Peripheral Route (to persuasion) is attitude change that occurs in response to persuasion cues such as the attractiveness, expertise or
Persuasion Persuasion is an effort to change others’ attitudes.
Cognitive perspective (0n persuasion) Cognitive perspective (0n persuasion) is an approach that attempts to understand persuasion by identifying the cognitive processes that play a
Definition
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