Bailee’s customer policy Bailee’s customer policy that covers the loss or damage to property of customers regardless of a
Customer profiling Customer profiling means uses data warehouse information to help marketers understand the characteristics and behavior of specific target groups.
Customer departmentalization Customer departmentalization groups activities and resources in response to the needs of
Total customer value Total customer value is the perceived monetary value of the bundle of economic, functional, and psychological benefits customers expect from a given market offering.
Total customer cost Total customer cost is the bundle of costs customers expect to incur in evaluating, obtaining, using, and disposing of the given market offering, including ...
Total customer benefit Total customer benefit is the perceived monetary value of the bundle of economic, functional, and psychological benefits customers expect from a given ...
Customer profitability analysis (CPA) Customer profitability analysis (CPA) refers to a means of assessing and ranking customer profitability through accounting techniques such as activity-based costing (ABC).
Customer perceived value (CPV) Customer perceived value (CPV) is difference between the prospective customer’s evaluation of all the benefits and all the costs of an offering ...
Customer consulting Customer consulting includes data, information systems, and advice services the seller offers to buyers. Technology firms such as IBM, Oracle, and others ...
Customer-based brand equity Customer-based brand equity is thus the differential effect brand knowledge has on consumer response to the marketing of that brand. A brand has ...
Definition
[ n.]