Customer profitability analysis (CPA)
Customer profitability analysis (CPA) refers to a means of assessing and ranking customer profitability through accounting techniques such as activity-based costing (ABC).
Category: Marketing & Public Relations
Previous: ← Customer perceived value (CPV)
More from this Section
- Industrial buying behavior
Industrial buying behavior is the actions and decisions of buyers in organizations, such ... - Click-and-mortar companies
Click-and-mortar companies- traditional brick-and-mortar companies that have added online ... - On-site inspection
On-site inspection is the buyer’s inspectors examine purchased items throughout the ... - Societal Marketing Concept
Social Marketing Concept is the idea that a company’s marketing decisions should consider ... - Referral revenue
Referral revenue means dollars in sales from customers referred to the firm by current ...