Brand is a name, term, sign, symbol, design, or a combination of these, that identifies the products or services of one seller or group of sellers and differentiates them from those of competitors. Consumers view a brand as an important part of a product, and branding can add value to product. Customers attach meaning to brands and develop brand relationships. Brands have meaning well beyond a product’s physical attributes. For example, consider Coca-Cola.
A brand is the set of attributes positive or negative- that people associate with a company. These attributes can be positive, such as trustworthy, innovative, dependable, or easy to deal with. Or they can be negative, such as cheap, unreliable, arrogant, or difficult to deal with. The customer loyalty a company creates through its brand is one of its most valuable assets. On a philosophical level, a firm builds a brand by having it create meaning in customers’ lives. It must create value. On a more practical level, brands are built through advertising, public relations, sponsorships, supporting social causes, and good performance. A firm's name, logo, Web site design, and even its letterhead are parts of its brand.
A brand represents everything that aproduct or service means to consumers. as such, brands are valuable assets to a company.
Brand is the name, term, sign, symbol, design, or some combination that identifies the products of one firm and differentiates them from competitors’ offerings.
A name, sign, symbol, or design a company uses to distinguish its product from those of competitors, is called brand.
Webster Dictionary Meaning
- A sword, so called from its glittering or flashing brightness.
- A mark made by burning with a hot iron, as upon a cask, to designate the quality, manufacturer, etc., of the contents, or upon an animal, to designate ownership; -- also, a mark for a similar purpose made in any other way, as with a stencil. Hence, figurately: Quality; kind; grade; as, a good brand of flour.
- A mark put upon criminals with a hot iron. Hence: Any mark of infamy or vice; a stigma.
- An instrument to brand with; a branding iron.
- Any minute fungus which produces a burnt appearance in plants. The brands are of many species and several genera of the order Pucciniaei.
- To burn a distinctive mark into or upon with a hot iron, to indicate quality, ownership, etc., or to mark as infamous (as a convict).
- To put an actual distinctive mark upon in any other way, as with a stencil, to show quality of contents, name of manufacture, etc.
- Fig.: To fix a mark of infamy, or a stigma, upon.
- To mark or impress indelibly, as with a hot iron.
More from this Section
- Anticipatory purchasing
Anticipatory purchasing is a purchasing agent stockpiles an extremely large supply, well ...
- The benefit of analyzing the market and alternative industries before individual securities
It is intuitively logical that aggregate market analysis precede industry and company ...
Whiteboarding– The equivalent of using blackboard, but on a computer screen. A whiteboard ...
- Missionary selling
Missionary selling is the indirect form of selling in which the representative promotes ...
- First-to-invent rule
First-to-invent rule, meaning that first person to invent an item or process is given ...