The-definition.com

Definition

Brand Management

Brand management refers to a program which is a program used to protect the image and value of an organization’s brand in consumers’ minds. Some companies monitor the integrity of their brands through brand management. This means that if Sunkist discovered that some of its oranges weren’t fresh, it would take immediate steps to correct the problem.

Share it:  Cite

More from this Section

  • Economic system
    Economic System refers to the accepted process by which labor, capital, and natural resources ...
  • Lease
    Lease is a written agreement in which the owner of a piece of property allows an individual ...
  • Product and trademark franchise
    A product and trademark franchise is an arrangement under which the franchisor grants ...
  • Business Enterprise
    Business enterprise is an organization involved in exchanging goods, services, or money ...
  • Value Chain
    The series of internal departments that carry out value-creating activities to design ...