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Business Values

According to M.Rokeach ,”values represents basic convictions that a specific mode of conduct or end stat of existence is personally or socially preferable to an opposite or converse mode of conduct or end stat of existence.”

 According to Prof. Terry & Frankline,” A value represents some evaluation of moral or social good expressed as a concept-mental or verbally. Values stem from personal choice based on believe, openions prejudice and standards.”

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