Button means like banners ads, buttons are paid for by an advertiser but are square or round instead of rectangular.

Webster Dictionary Meaning

1. Button
- A knob; a small ball; a small, roundish mass.
- A catch, of various forms and materials, used to fasten together the different parts of dress, by being attached to one part, and passing through a slit, called a buttonhole, in the other; -- used also for ornament.
- A bud; a germ of a plant.
- A piece of wood or metal, usually flat and elongated, turning on a nail or screw, to fasten something, as a door.
- A globule of metal remaining on an assay cupel or in a crucible, after fusion.
- To fasten with a button or buttons; to inclose or make secure with buttons; -- often followed by up.
- To dress or clothe.
2. Button
- To be fastened by a button or buttons; as, the coat will not button.
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