Certification marks
Certification marks are marks, words, names, symbols, or devices used by a person other than its owner to certify a particular quality about a product or service. The most familiar certification mark is the UL mark, which certifies that a product meets the safety standards established by Underwriters Laboratories. Other examples are the Good Housekeeping Seal of Approval, Stilton Cheese (a product from the Stilton region in England), and 100% Napa Valley (from grapes grown in the Napa Valley of northern California).
Category: Entrepreneurship & Small Business
Previous: ← Collective marks
More from this Section
- Influence
The power of a person or things to change and mold the views of others is known as an ... - Multidomestic Strategy
Multidomestic strategy is an international expansion strategy in which firms compete for ... - Disintermediation & Channel Conflict
Disintermediation is the process of eliminating layers of intermediaries, such as distributors ... - Intellectual Property
Intellectual property is any product of human intellect, imagination, creativity, or inventiveness ... - Preferred stock
Preferred stock refers to the stock that is typically issued to conservative investors ...