Circulation means in print media, the number of copies sold or distributed by a publication. In broadcast, the number of homes owning a TV set within a station’s coverage area. Or, in cable TV, the number of households that subscribe to cable services for a given network. In out-of-home media, the number of people passing an advertisement who have an opportunity to see it.

Webster Dictionary Meaning

1. Circulation
- The act of moving in a circle, or in a course which brings the moving body to the place where its motion began.
- The act of passing from place to place or person to person; free diffusion; transmission.
- Currency; circulating coin; notes, bills, etc., current for coin.
- The extent to which anything circulates or is circulated; the measure of diffusion; as, the circulation of a newspaper.
- The movement of the blood in the blood-vascular system, by which it is brought into close relations with almost every living elementary constituent. Also, the movement of the sap in the vessels and tissues of plants.
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