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Definition

Consumerism

Consumerism is an organized movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers. Traditional sellers rights include the following:

  • The right to introduce any product in any size and style, provided it is not hazardous to personal health or safety, or if it is, to include proper warnings and controls.
  • The right to charge any price for the product, provided no discrimination exists among similar kinds of buyers
  • The right to spend any amount to promote the product, provided it is not defined as unfair competition
  • The right to use any product message, provided it is not misleading or dishonest in content or execution
  • The right to use any product message, provided it is not misleading or dishonest in content or execution
  • The right to use buying incentive programs, provided they are not unfair or misleading Traditional buyers’ rights include the following:
  • The right not to buy a product that is offered for sale
  • The right to expect the product to be safe
  • The right to expect the product to perform as claimed.

 Consumerism is the public demand that a business consider the wants and needs of its customers in making decisions.

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