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Critical thinking

Critical thinking is the ability to analyze and assess information to pinpoint problems or opportunities.

The critical-thinking process includes activities such as determining the authenticity, accuracy, and worth of information, knowledge, and arguments. It involves looking beneath the surface for deeper meaning and connections that can help identify critical issues and solutions.

Without critical thinking, a firm may encounter serious problems.


Critical thinking is very disciplined thinking that is clear, rational, open-minded, and informed by evidence. It is the process of actively and skillfully conceptualizing, applying, analyzing, synthesizing, and evaluating information to reach an answer or conclusion.

This kind of thinking is self-regulatory  and purposeful judgment based on careful analytical evaluation. It is reasonable, reflective thinking focused on deciding what to believe or do.

Critical thinking is not 'hard' thinking and one does not use critical thinking to solve problems. It helps to improving one's own thinking process.

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