Definition Definition

What Is Cross-Culture? Understanding Cross-Culture with Practical Example

What is Cross-culture?

Engaging with or comparing two dissimilar nations or cultural zones is referred to as Cross-culture. It involves acknowledging the existence of many societies and classes as well as a desire to build bridges between them.

Cross-cultural learning is now becoming increasingly vital to organizations as a result of the global economy. Individuals from different countries and cultures engage in a business setting, carrying with their varied beliefs, ways of doing business, and behavioral patterns.

Understanding Cross-culture

Cross-cultural interaction is a topic of research that aims to describe and explain the various forms in which individuals interact orally and in writing. Mainly with the internationalization of corporations, the idea of cross-culture has become increasingly relevant. Many businesses that want to improve their product marketplaces invest much in educating their personnel about collaborating spontaneously with people from different nationalities. 

Professionals of a multinational corporation, for instance, must learn cross-cultural communication when they relocate to some other continent. Not only should they know the ways, but also, they must adjust to its social standards.

Cross-cultural training is now deemed essential for professionals working in management positions internationally. Breakdowns in communication properly with coworkers or interpreting their activities might result in complex difficulties within the company.

Learning and accepting various facial expressions, hand gestures, and body language are examples of cross-cultural communication. Romantic relationships among people of the opposite sex in the corporate world are forbidden in some societies. Informal contact is regular in specific communities, whereas it is despised elsewhere.

Practical Example

It'd be a significant cross-cultural breach of etiquette to ignore any one of the practices mentioned below -

Acknowledging a document from a Korean corporate executive is not something you do the right way—the individual who delivers the paper bows and holds it from both hands. Instead, the client accepts it on both hands, suggesting that they are respectful.

Presenting a straight "yes" and "no" response, or insisting on one from someone else, is disapproved among Chinese people. Conferences are for discussing issues rather than making choices.

In Sentences

  • Cross-culture is widely used to indicate different cultures and norms that vary from country to country or from one region to another.
  • Cross-culture is now a must for businesses that expand globally.


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