Product defines as anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need. Products include more than just tangible objects, such as cars, computers, or cell phones. Broadly defined, “products” also include services, events, persons, places, organizations, ideas, or a mixture of these. Throughout this text, we use the term product broadly to include any or all of these entities. Thus, an Apple iPhone, a Toyota Camry, and a Caffe Mocha at Starbucks are products. But so are a trip to Las Vegas, E*Trade online investment services, and advice from your family doctor.
Product is the bundle of physical, service, and symbolic attributes designed to satisfy buyers’ wants.
A good, service, or idea, including all tangible and intangible characteristics provided in an exchange between buyer and seller.