A business strategy that seeks to build competitive advantage with its product or service by having it be “different” from other available competitive products based on features, performance, or other factors not directly related to cost and price, The difference would be one that would be hard to create and /or difficult to copy or imitate.
Differentiation is a firm seeks to be unique in its industry along dimensions that are widely valued by buyers.
In conditioning, a procedure whereby an animal is trained to distinguish between two similar stimuli or two similar responses is called differentiation.